The media and audiences have changed significantly since 2020.
In 2022, we are seeing trends such as increased conflict, more audience resistance and segmentation, innate biases from most media channels, a surge in influential but thinly credentialed ‘journalists’ (bloggers) and a more confrontational ‘gotcha’ form of reporting. That makes for a tough crowd. Our approach to ready executives for a crisis today is very different from what we did three years ago.
This specialized form of communications coaching helps public and media-facing leaders anticipate behavior, avoid common traps, and confidently focus on their messaging.
The communication landscape is perpetually shifting. There’s renewed importance in refreshing your executive coaching in an era where everyone with a mobile device is a purveyor of news is important.
Coaches like us aim for authenticity, not perfection. We encourage our executives to always be themselves and provide them with the strategies to keep them in control of what they say and how they say it. It is very easy to get sidetracked during an interaction – and then no one wins.