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PR CAMPAIGNS

GILLESPIEHALL begins every campaign with a thorough understanding of the target audience and message. We shun the generic strategy, because reaching a variety of audiences on a variety of issues requires a thorough understanding of the target market's aspirations and motivations. GILLESPIEHALL never forgets this. Our passion, empathy, and outreach have made us leaders in the field of advocacy and awareness.

Among our many recent successes:

  • Underage Drinking Campaign – DE - Design and execute an awareness campaign on underage drinking- specifically targeting the role of parents/adults. 2011: Website, video documentary, publicity, billboards, print ads and broadcast PSA. “Parents Step Up”
  • Increase Pricing Strategy on Tobacco Products Campaign – PA, DE. Publicity, brochure, posters, publicity, press event. “Check out our killer pricing.”
  • Anti-Idling Campaign targeting truck drivers – PA - Design persuasive materials, including toll booth posters and placemats for truck stops - “Stop Idling. It’s Fuelish”
  • State of Tobacco Report for American Lung Association – DE, NJ, PA, WV - Manage an intense media campaign for 4 states 2008, 2009, 2010, 2011
  • Rebrand and significantly elevate Brandywine Counseling & Community Services (BCCS) and create an entirely new menu of creatives. “Change is good.”
  • Global I.T. Management Firm – British Virgin Islands - Develop a communication campaign to launch the company and create awareness for the need of IT security
  • Radon Awareness – PA – Campaign to highlight the dangers of radon gas and the importance of testing dwellings for radon.
  • “Medical Moments” PSAs for Astra Zeneca and American Lung Association - Script and record the audio series on lung health and the dangers of influenza (2010 and 2011)
  • Air Quality Index campaign - DE, PA – create awareness of AQI through visual material campaign for EPA, DNREC and ALA
  • Create a video PSA highlighting the dangers of tobacco use - targeted at teen athletes (2011)
  • Market controversial book series on race in America (2010)
  • Developed and hosted a series of workshops for teens on social media responsibility (2008, 2009, 2010)
  • Designed and implemented the PACT marketing and publicity campaign for Clean Indoor Air in PA, culminating in the smoking ban law. Designed all informational and educational materials for business owner compliance, education, advocacy, new law implementation, coalition building, created and managed an e-comm. site for materials. (2006-2011) “There is a new air in Pennsylvania.”
  • Raised the importance and visibility of Physical Therapy as a discipline
  • Highlighted healthcare disparities in the Mid-Atlantic region, including the GLBT community
  • Designed and mass produced a popular portable carnival for children to teach them about tobacco prevention for the Kick Butts Generation
  • Working with the American Lung Association - grew the Kick Butts Association, an anti-tobacco youth group, from 14 individuals to 12,000 strong (2003-2011)
  • Campaigned to protect casino workers from second-hand smoke (2008 - 2009)
  • Campaigned on health and lifestyle issues from violence to glaucoma to diabetes (2006-2010)

Whenever words, ideas, insights, and emotions are needed to create an interest, stir a conscience, build a brand, sell a concept, or just explain the facts clearly, GILLESPIEHALL excels.

 


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